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Join our
mailing list!
[ ][Join]
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Kerry,
Summer is finally here and outdoor activities abound!
Camping, hiking, baseball games, family reunions, fishing-- the list
of summer choices goes on. It's a great time to remember to do your
part for the environment and untrash Ohio! What is Untrash Ohio? Read
on to find out more about KOB's new campaign. In the meantime, please
remember to throw your trash away in proper receptacles. It's
wonderful to enjoy the great outdoors but it's even better to leave
it just as you found it--clean and beautiful.
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Trash Spoils Everything.
Untrash Ohio!
 Keep Ohio Beautiful has launched a pilot
project for a litter prevention/public awareness campaign in May
2008. The pilot project is currently running in Franklin County and
involves paid outdoor media, targeted media pitching, and a
corresponding Website and digital social networking element.
The "Trash Spoils Everything" campaign is specifically
targeted at males ages 18-35. In fact, 71% of the litter found
along streets and highways is caused by persons less than 35 years
of age, according to the Institute for Applied Research. This group
feels no sense of ownership or responsibility for the environment,
and wrongly assumes that someone else will pick up what they have
left behind.
However, this age group uses the environment for leisure
activities, but is ultimately environmentally unminded. The concept
of the campaign is to visually illustrate how leisure activities in
a place that is dirty or unsafe is not very fun. The phrase
"Untrash Ohio" was developed as a call to action to
increase education, awareness, and activism surrounding this
important issue-this does not mean that the state is
"trashed."
The campaign includes an educational, fun Website that offers
users' facts about litter and a Facebook application for people to
"Trash Talk, Not Ohio." By using the Internet and the
social networking Website Facebook, the campaign is able to reach
our target audience where they are and where they go for
information and leisure activities. The target audience engages in
the brand by downloading the application, posting comments, and
"trashing" or "untrashing" other user's
comments to gain points. Please visit the Website for more
information at www.untrashohio.org.
KOB worked with Northlich, an award-winning brand engagement
agency with deep experience in grassroots marketing, to develop the
untrash Ohio campaign. Northlich and Keep Ohio Beautiful became
partners due to Northlich's commitment to the environment and the
community. The pilot project will run through July 13th in Franklin
County. We'd like to thank our many partners, including the Franklin County Nail-a-Dumper program, for
their support!
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Keep Belmont County
Beautiful Joins KOB network
Keep Belmont County Beautiful (KBCB), a division of the Jefferson- Belmont Regional Solid Waste Authority,
became an official affiliate of Keep America Beautiful on April
23rd. KBCB is the 35th affiliate for our Ohio state program and is
located in Bethesda. KBCB is run by Tammy Shepherd, Program
Director, and Dorene Unterzuber, Education Coordinator. This
affiliate has jumped in with both feet and already participated in
the 2008 Great American Clean Up and the Return the Warmth contest.
We would like to say congratulations and welcome!
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Don't Miss the 2008 Ohio
Partners for Sustainable Development Conference!
 The 2008
Partners Conference is scheduled to be held November 12-14th at the
Sawmill Creek Resort & Conference Center in Huron, OH. Plans
are currently underway to provide attendees with the best
conference yet!
Joining the Association of Ohio Recyclers as Conference Partners
are: Division of Recycling & Litter Prevention, Ohio
Environmental Protection Agency, Organization of Solid Waste
Districts of Ohio, Buckeye Solid Waste Association of North
America, Keep Ohio Beautiful and the Ohio Association of Litter Prevention &
Recycling Professionals.
Please join us as we talk about issues in solid waste management,
E-waste, recycling, green building, composting and much more. The
Huron area has many opportunities for exciting tours as well.
For more information on the conference and to sign up as a sponsor
or exhibitor, please visit the AOR website.
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Adopt-a-Spot Projects
Create Community
Many KOB affiliates around the state coordinate Adopt- a-Spot
programs. Similar to the Ohio Department of Transportation's Adopt-a-Highway program, volunteers can adopt
blocks or "spots" in their neighborhoods to keep them
litter free. These volunteers are responsible for some wonderful
spots in Ohio communities. A great example is an adopted spot near
the University of Cincinnati.
The gateway traffic island at the intersection of West University
and Burnet avenues, once an eyesore filled with weeds and litter,
is now clean and blooming because of three collaborating
organizations: the Corryville Community Council, the University of
Cincinnati and the Mayfield Clinic.
On June 7, without any prior communication, the Corryville-UC team
and the Mayfield team showed up independently at the traffic island
with tools, dozens of plants and a strong desire to improve the
local landscape. After the initial surprise, they settled on a plan
and went to work.
Leading the Corryville-UC team was Len Thomas, who oversees
landscape architecture projects at UC and who volunteered his
considerable planning and design talents to the cause. Using what
Thomas described as "a cohesive palate of materials,"
Thomas and the Corryville volunteers planted the plot to
perfection, while the Mayfield group weeded and mulched an adjacent
property, picked up litter and swept walkways near the site. The
Mayfield volunteers, as part of Keep Cincinnati Beautiful's Adopt-a-Spot
program, have made a three-year commitment to maintain the garden
and keep the site free of litter and weeds.
"Our community group was thrilled to see the same passion in
the wonderful people at the Mayfield Clinic for the traffic
triangle restoration and maintenance," said Corryville
Community Council member Peter Dryer, M.D., a resident in internal
medicine at the UC College of Medicine. The traffic island utilizes
a sustainable design, with hardy plants, tree gators (water
reservoirs) and solar-powered spotlights that illuminate the
gateway sign.
This is just one example of projects that take place everyday in
Ohio, led by volunteers who are committed to their community. Thank
you for all you do! If you are interested in adopting a spot please
contact your local KOB affiliate.
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Sponsor Spotlight!
 Altria Group has been a
KOB supporter for the past two years. Altria Group is the parent
company of Philip Morris USA, John Middleton and Philip Morris
Capital Corporation. Altria Group owns 100% of the outstanding
stock of Philip Morris USA, John Middleton and Philip Morris
Capital Corporation. Philip Morris USA is the largest tobacco
company in the United States, with approximately half of the U.S.
cigarette market. John Middleton is a leading manufacturer of
machine-made large cigars. Philip Morris Capital Corporation's
portfolio consists primarily of leveraged and direct finance lease
investments. In addition, Altria Group has a 28.6% economic and
voting interest in SABMiller plc., one of the world's largest
brewers.
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Did You Know?
- The junk mail
received in one day in the U.S. could produce enough energy to
heat 250,000 homes.
- Recycling a ton of
plastic saves about as much energy as is stored in 200 gallons
of gasoline.
- A half million tons
of aluminum was thrown away last year, worth nearly $800
million. The energy saved by recycling one aluminum can is
enough to run a computer for three hours.
- Steel recycling
saves enough energy to electrically power the equivalent of 18
million homes for a year.
- The energy saved by
recycling one glass container can light a 100-watt bulb for
four hours.
Do your part to reduce, reuse, and recycle today.
Visit www.ohio dnr.com/recycling and click on your
county to find what options are available for you.
Information found on the Ohio Recycling Guide, published in 2008
by the Ohio Department of Natural Resources, Division of Recycling
& Litter Prevention.
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Kind Regards,
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